My Brand - Initial Ideas

  1. To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
    Apparel, clothing brand mostly sweater.

  2. What is the main product or service of your brand?
    The main product of my brand include clothes mainly such as sweaters.

  3. What would be the motivation of your brand (does it respond to a need or desire)?
    The main motivation of the brand would be in order to create unique designs to add into high quality sweaters.

  4. What are three perceptions of your brand. Use emotional adjectives.
    3 perceptions of the brand would be to make the people safe, very strong and reliable to keep consistent of,

  5. What are three values of your brand?
    3 is to give inspiration to other new aspiring clothing brand companies and treat the customers with respect on their tastes relating to the uniqueness of the brand. Form good connections with costumers.

  6. What is the look/aesthetic of your brand (identify a specific style using the resource links 

    1. 20th and 21st Century Design

    2. Met Museum > Art through History and Culture
      T      he look of my brand would be in post modern situated aesthetics.

  7. Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?
    The main message I would want my clients to understand when buying would be "sweat, you can get"

  8. What are the demographics of your target audience? Search the meaning of “demographics.”
    the demographics of my target audience are men that work out, a brand dedicated for gym pump covers.

  9. Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?
    I would target my audience through tiktok promotion, by creating an account dedicated for brand and promoting through many and leading up to tiktok shop.

  10. Why did you choose this idea? How does it correspond to your own personal values?

I chose this idea because tiktok is something I use alot and by making use of that not only helps you tiktok is also something very helpful in branding to spread the message. I like pump cover sweaters so creating and spreading the brand for one is a genuine idea of mine.

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