Logo Development

 Logo development is a big process in the way of branding, as the logo helps to visually appeal the audience by creating a logo that supports the branding value, for example in my case of the logo development I worked on a hoodie brand and this process of creating logos is a big one involving the sketching, from the sketching moving further into decision making and composing the good final one. The first process was the 25 digi roughs as a result of the sketches made in paper, the sketches made in paper help to organize the idea that is then put into digital art. 

This is the sketch, 25 sketches for the brand of hoodies. The idea came up to me by first thinking of my 5 favorites and further deciding the logos that are little simple and involve more visual aesthetics would be best for the logo as most logos are simple and nice. The first one shows a thumb to show "LIKE" and Hood as the main type for the logo, however I felt it better if the logo was composed on "HOOD" rather than adding Like also, it would be more simple for me as the font looks and strong to support the future which would be my pick on the 3rd logo to go into finals. 


This shows the final onces I picked, though little out of quality because of export I chose the 3rd logo on Hood. In order to move further I played around with the colors and tints as well as the type scaling such as making the D bigger as well as the H, and creating outlines and editing the path that edits the letter to make it to how the designer wants. I picked many different colors that stand out with strokes such as the red, and shades and tints of red, I then moved on to both color and scale on the last parts. 5 of color designs and 10 designs that involve font changes. I used the 11th logo for my final and used that to showcase the brand logo of my choice. Logo development is a big process as it outline the path to your brand enabling you, as the designer to go further than just simply designing into thinking of the process in detail and organizing it better making the design not only simpler with each little change but able to edit more of it until you get the design that is liked which is shown below.


This one is used because it is as I said very simple, and the font itself is good to support the brand value of simple and respectable. 

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